Description
客戶希望新的品牌識別，能走向年輕化，需具備活力、簡約時尚感。
因此品牌識別整體結構使用幾何切割，
商標以Y-Yong, Q-Quan與冰棒被咬一口的意象結合，
主外框使用圓形的架構，則是反映食材攪拌時的畫面。
顏色使用雙色搭配，亮藍色直觀傳遞清涼感與年輕活力氛圍，
品牌字則精心挑選了灰色，在通透活力中，平衡沈穩專業質感。
The client wishes for a new brand identity that can be more youthful, vibrant, and have a sense of simplicity and fashion. Therefore, the overall structure of the brand identity incorporates geometric segmentation. The logo combines the letters "Y" and "Q" with an image of a bite taken out of an ice cream popsicle. The main outer frame adopts a circular structure, representing the visual of ingredients being stirred. The color scheme consists of a combination of two colors. The bright blue color intuitively conveys a sense of coolness and youthful energy, while the brand text is carefully selected in gray, balancing a sense of stability and professional sophistication amidst a transparent and lively atmosphere.
