Preface前言
國際羽球運動品牌 VICTOR 1968 年創立於台灣，致力於研發頂級羽球拍、球鞋、服飾及相關羽球運動器材，並攜手世界球后戴資穎、世界冠軍阿山/塞提阿萬、丹麥羽毛球國家隊等頂尖好手，於全世界推廣羽球運動。2020年，推出具速度感形象的P9500，講求穩定、舒適與輕量，我們為其量身打造一系列視覺，包括產品形象動畫、海報主視覺等，產品本身的色彩明豔搶眼、訴求主打「速度感」，視覺上則希望戲劇張力強，是一令人躍躍欲試的案子。
The international badminton brand, VICTOR, was founded in Taiwan in 1968. It is dedicated to the development of top-notch badminton rackets, shoes, apparel, and related equipment. Collaborating with world-renowned players such as Tai Tzu-ying, the reigning world champion, Ahsan/Setiawan, and the Danish national badminton team, VICTOR promotes the sport of badminton worldwide.
In 2020, VICTOR launched the P9500, a racket known for its speed-oriented design, stability, comfort, and lightweight construction. We tailored a series of visual materials for the P9500, including product animations and poster visuals. With its vibrant and eye-catching colors, emphasizing the concept of "speed," we aimed to create visuals that exude strong dramatic tension. It was an exciting project that sparked curiosity and eagerness to try the product.
Design Concept 設計理念
要實現速度感，首要關鍵肯定是輕量，因此客戶提出中國神話裡身型最大的鳥——「鵬」的概念作為主題，除了以展翅疾飛象徵球鞋的羽量技術外，在意象上也讓人感到氣勢磅礴、志向高遠。
以此作為主題，首先設定球鞋可能的拍攝角度：要如鵬鳥飛翔一般，具有疾速飛越的律動感；背景上利用球鞋的配色設計「螢光紅、綠」，以黑夜襯托霓虹色彩，與球鞋的個性相呼應。再從鞋底上的雙槓設計發想，在背景注入熱血賽道的元素，象徵鞋款具有速度、穩定特性，成為幫助選手在嚴格競技場上奪冠的一大利器。最後於天空添上流動感強的星軌，加強視覺張力與速度感，使畫面更為完整吸睛。
To achieve a sense of speed, the key aspect is undoubtedly lightweight. Therefore, the client proposed the concept of the "Phoenix," the largest bird in Chinese mythology, as the main theme. In addition to symbolizing the lightweight technology of the sneakers through the imagery of a soaring bird, it also evokes a sense of grandeur and ambitious aspirations.
With this theme in mind, the first step was to determine the possible shooting angles for the sneakers. It was important to capture the dynamic movement of a soaring phoenix, representing the swift and agile nature of the shoes. The background utilized the shoe's color scheme of fluorescent red and green, contrasting against the darkness of the night and resonating with the shoe's personality. Taking inspiration from the double-bar design on the outsole of the shoe, elements of a fiery race track were incorporated into the background, symbolizing the shoe's speed and stability, making it a powerful weapon for athletes to secure victory in a fiercely competitive arena. Lastly, a sense of fluid motion was added to the sky with trailing star tracks, enhancing the visual tension and sense of speed, creating a more captivating composition.
Sketch 草圖
After-shoot Notes 拍攝後記
P9500在材質上有織紋交錯的細節，在現場花了很多時間測試何種拍法最能忠實呈現紋理。
而鞋身上銀色的LOGO則有反光特性，要如何同時強調銀色光澤，又保留光影的氛圍感是拍攝時的小考驗。
The P9500 features intricate woven textures on its material, and we spent a considerable amount of time on-site testing different shooting techniques to accurately capture the texture.
The silver logo on the shoe has reflective properties, and it posed a small challenge during the shoot to highlight the silver gloss while maintaining the ambiance of light and shadow.
Conclusion 結語
很開心這次能與臺灣的國際品牌Victor合作，參與此專案，製作出充滿速度感與戲劇張力的視覺。礙於預算限制，平時較少有機會能接觸將產品照結合3D建模場景的專案，因此能藉由這次合作機會負責產品建模的溝通部分，並在有商業的視覺考量中，盡可能地做到盡善盡美，覺得是一次很寶貴的經驗，也帶來滿滿的成就感。很幸運地，無論在製作動畫、視覺海報或拍攝過程中沒有碰到太艱鉅的困難或波折，是很愉快的合作記憶，期待下次再一起激盪出有趣的作品。
We are delighted to have had the opportunity to collaborate with Taiwan's international brand Victor on this project and create visuals that are full of speed and dramatic tension. Due to budget limitations, it is rare for me to have the chance to work on projects that involve combining product photography with 3D modeling scenes. Therefore, being responsible for the communication aspect of product modeling and striving for perfection within the constraints of commercial visual considerations has been a valuable experience, and it has brought me a great sense of achievement.
Fortunately, we did not encounter significant difficulties or setbacks throughout the process of creating the animation, visual posters, and the photography. It has been a pleasant collaboration, and I look forward to future opportunities to create exciting works together.
